Relevant Experience

Manager of Digital Marketing and Integrated Media, Operation Blessing (OB)/CBN, Remote                                                  March 2022 – Present 
• Lead digital marketing campaigns, social media strategy, and content initiatives that drive audience engagement and fundraising across platforms reaching over 2.5M followers.

• Supervised a team of content creators and collaborate with internal departments (Advertising, Creative, Development) to build cohesive brand stories.

• Analyzed KPIs and campaign data to refine copy, increase impact, and report insights to stakeholders.

• Created and edited multi-format content including email campaigns, lead-gen campaigns, video scripts, and digital advertising (Google, Meta, SEO).

• Oversaw influencer marketing and partnered with external creators to execute digital campaigns and customer engagement initiatives.

Adjunct Professor of Business, Marketing, and Communications Southern New Hampshire University, Remote                   June 2022 – Present 

• Designed and delivered coursework in digital marketing, storytelling, and multimedia strategy, focusing on practical application of copywriting, campaign strategy, and audience engagement.

• Led workshops & seminars on social media marketing (Meta) & content development, training students to create high-performing content.

Digital Marketing Specialist & Project Coordinator, CBN News, Remote                                                                        February 2021 – August 2022            

• Managed SEO-optimized content and social media marketing campaigns, resulting in a 3.2M follower reach.
• Wrote/edited engaging copy for cross-platform promotion, including news articles, video teasers, third-party sales messaging, & digital advertising.
• Collaborate with Brand and PR professionals to execute integrated campaigns targeting diverse demographics.

Content Director, Buyers Gap, Remote/4-Month                                                                                                   Contract December 2021 – April 2022

• Led the graphic design creation of comprehensive brand identity systems: logo design, rebranding initiatives, website content strategy & innovation.

• Managed public relations and digital communications, overseeing content calendars, executing strategic posting across platforms, allocating campaign budgets, and building relationships through targeted online networking.

• Utilized Google Analytics and SEMrush for behavioral analysis and trend tracking to inform content strategy, optimize campaign performance, and drive new customer acquisition through lookalike audiences and data-driven targeting.

Marketing Director, Wish Designs USA, Remote/ 6-Month Contract                                                                                    September 2021 – June 2022 

•  Developed and executed content strategy and marketing plans for seasonal campaigns and product launches.
• Produced copy for blog posts, landing pages, emails, and event-driven campaigns in collaboration with the sales team.

Marketing Associate, The Book of Beautiful Weddings, Belton, TX                                                                                                 May 2018 - Dec. 2020

• Produced marketing and print materials in collaboration with leadership to support client events and editorial campaigns.

• Developed creative content to attract and engage financial target audiences in the wedding, food, and e-commerce industries.

Other Freelance Marketing/Content: Miss American Organization, R3 Ministries, Pureline Painting, Liberty University, etc.                2017-Present

Additional Experience

Liberty University Dance Team Program Director/Coach, Liberty University, Lynchburg, VA                                            August 2018 – May 2021                                                                                               

• Led a team in organizing performances and event fan promotions, including the creation of digital content to engage and excite audiences.
• Managed media strategy, increasing visibility and engagement through creative content.

Communications & The Arts TA, Liberty University, Lynchburg, VA                                                                                 December 2019 – May 2021              • Taught students Strategic Communication and Journalism: Marketing through Media & Technology as the professor’s Teach Assistant

Technical Proficiencies

• Platforms: HubSpot (familiar), Meta Ads Manager, Google Analytics and Merchant, Canva, Mailchimp, Hootsuite, Asana, SEMRush (SEO).
• Copywriting: Email Marketing, Video Scripts, Event Collateral, Blog Posts, Sales Enablement Content, APA News, Social Media Advertising
• Tools/ Social Media: MS Suite, Adobe Creative Cloud, WordPress, Google Workspace, AI, Instagram, Facebook, X, TikTok, YouTube, LinkedIn